An effective landing page means far more to your business than you could ever imagine. It’s a fact that products and services receive more conversions when you layout the benefits, media components and pictures in a well-designed landing page. This is particularly true if you plan on paying for Google …
A server will return a 404 response code if a page cannot be found. This typically happens if the website owner has removed a page or changed the permalink/URL of the page. It also happens when another website links to a page using the wrong URL. It is common for …
A page builder plugin lets you create custom layouts for your WordPress posts and pages. These layouts are typically created using columns and rows, which can then be filled with content. The types of content available will depend on the plugin in use, but it can include elements such as …
One page WordPress themes allow you to display all of your content on one long page. Rather than display content in separate pages, content is divided into sections on your home page. Your blog index will still work in the traditional way so that articles can be indexed by search …
Pretty Links is a fantastic link tracking WordPress plugin that gives you full control over the links on your website. Developed by Caseproof LLC, the plugin can be used to make your URLs look cleaner, track clicks and categorise links. If you actively use Pretty Links to track important URLs, …
Where does the time go? OK. I sound like an old man starting an article with a statement like that, but it’s the best way to summarise what I’m thinking. We’re approaching mid October already and I am struggling to work out where the time went. It has admittedly been …
SEO companies and digital agencies have to project a professional image to clients. A basic website design will simply not do. You will be glad to hear that there are hundreds of stylish WordPress themes that were created specifically for marketers. In this article I have created a list of …
Far too often I see blog posts about WordPress, but what about its oh so sweet brother, Drupal? The two platforms are rather similar, in that Drupal comes as an opensource content management system, perfect for making anything from blogs to eCommerce websites. Similar to WordPress, Drupal works nicely for …
When considering the use of an Adobe product, one might immediately assume that you’re going to need complex skills such as coding or graphic design. However, Adobe Muse is a little different. Although Muse is generally utilized by web developers, it cuts out the need for coding, making it far …
Bounce rate. The monster analytics metric you love to hate because, firstly, you’ve heard a high bounce rate is bad for business, and secondly, you probably have no idea what to do to reduce your bounce rate to an all-time low. But you have absolutely no reason to fear bounce rate. …